Your pipeline is leaking. You just can't see where.
You raised a round. You hired engineers. You might even have HubSpot in your stack. But your pipeline data is unreliable, your CRM is half-configured, and you can't answer the question every investor will ask next quarter: "Where is growth coming from?"
This isn't a sales hire problem. It's a systems problem. The instrumentation that connects engineering output to revenue outcomes doesn't exist yet. Nobody built it because nobody's job was to build it.
That's what I do.
What this looks like in practice
At a founder-led EdTech SaaS, I built RevOps from zero. HubSpot architecture, Apollo prospecting, pipeline segmentation, closed-lost recovery across 193 deals. The company had a great product and no revenue infrastructure. We installed the operating system underneath the growth.
Result: 114% ARR growth. 91% activation rates in a market where 65% is considered good.
Before that, I co-founded a SaaS platform and scaled it to 5.8M users across 119 countries. Full P&L ownership from zero to exit. I've seen this problem from both sides: as the founder who needed the system and as the operator who builds it.
The pattern I keep seeing
Post-seed SaaS companies with 2 to 5 engineers, real customers, and no connective tissue between what engineering ships and what moves revenue. HubSpot is in the stack but nobody trusts the data. Pipeline lives in the founder's head. Growth feels random because it is random. There's no system making it repeatable.
If that sounds like your Tuesday, we should talk. A 15-minute call is enough to know whether I can help.